10 Signs Of A Healthy Job Hunt
If you’re out there looking for a job right now, you may be wondering, am I doing this right? How would I know? And if I am, why haven’t I found a job yet? Here’s the truth: In a struggling economy,...
View ArticleFive Red Flags Your Company Needs A Marketing Makeover
Your business is rolling along and you think your brand strategy is working. But is it? Are your marketing messages and materials driving the results you need? If not, it might be time for a marketing...
View ArticleB2B Marketers Need To Budget More Than Dollars And Cents
By Linda Forrest We’ve written before about some of the more common objections made by technology companies about why they’re not investing in marketing. One of these straw man arguments, an...
View ArticleFollow, Friend & Connect with a Click
Nowadays, meeting someone in real life is just the first step. What’s their phone number? Email address? Do you follow them on Twitter already? Are you Facebook friends? What about LinkedIn? Maybe they...
View ArticleHow to Track the Future of the Music Industry
There is simply nothing like Twitter for being a fly on the wall. People sit at work and tweet about what they’re doing. They tweet at night, they tweet in the morning and they tweet a lot on the...
View ArticleWhy Kleiner’s Hiring Of Meg Whitman Is A Very Shrewd Move
The move by Kleiner Perkins Caufield & Byers, one of Silicon Valley’s leading venture capital firms, to hire former eBay CEO Meg Whitman as an advisor is not an “odd” move, as VentureBeat’s Anthony...
View ArticleWhat to Blog About?
Blogging is a powerful tool that spans a broad range of marketing initiatives. It can become the centerpiece of your thought leadership campaign, bring in leads, support search engine optimization and...
View ArticleWhat Keeps Tech Industry IR Teams Awake At Night?
Below is a selection of comments made by people at IR magazine‘s West Coast Think Tank, held in Palo Alto on March 16. Getting the most out of the sell side ‘If you ask buy-siders, they’ll all tell you...
View Article10 More Things You Never Knew You Could Do On LinkedIn
There’s a lot of buzz surrounding LinkedIn’s IPO this week. And with good reason. LinkedIn isn’t just incredibly valuable on paper. There are also a ton of great features that users can take advantage...
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